Fractional Services for Growing Businesses & Franchise Brands
Growing faster than your operations can handle?
You built something real, but scaling it is a challenge. Fractional services is your solution to fill gaps and improve operations without the overhead.
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FOUNDERS AND FRANCHISORS WHO HAVE CLIMBED WITH US
Evive Brands • EverLine Coatings • Gameday Men's Health • The Junkluggers • GYMGUYZ
Tippi Toes • Element 7 Concrete • Bar-B-Clean • Porter Family Exteriors • Kelly Window & Door
SOUND FAMILIAR?
The strategies that got you here
won't take you to the next level.
"Every decision still comes back to my desk."
The cost: Growth moves at the speed of your calendar.
"I need operational strategy and someone to fix our sales systems but can't hire full-time for this."
The cost: You hire too early and burn cash, or too late and growth stalls.
"I hired good people, but nobody owns the outcomes."
The cost: You manage tasks instead of leading the business.
"Every key hire takes months, and a wrong fit sets us back even further."
The cost: Open seats and mismatched roles slow down everyone around them.
"Our systems don't talk to each other, so we run on spreadsheets and memory."
The cost: Double entry, missed revenue, and numbers nobody fully trusts.
"I've been burned by consultants who hand over a plan and disappear."
The cost: Every new advisor feels like one more risk you can't afford.
None of this means you're doing it wrong. It means the business has outgrown the way it's run.

YOUR GUIDE ON THE CLIMB
We've stood at the ceiling too.
EmmerScale was founded by an operator, not a theorist. After more than 30 years in executive leadership, business ownership, and franchising, David Gullotti kept seeing the same thing: strong founders and brands stuck below their potential, climbing alone. EmmerScale exists so you don't have to.
"I built this company to be a true expedition partner, where we don't just point you toward the peak; we shoulder the load with you."
David Gullotti, Founder and CEO
MEET THE TEAM
Your expedition team, ready to climb with you.
Every great climb needs a skilled crew. Ours is made up of senior leaders and execution specialists who can plug into your business as one coordinated unit. They cover rev ops, marketing, project management, operations, HR/hiring, and more, across your people, process, and platforms. They complement your team instead of competing with it, giving you the right expertise for your stage, for as long as you need it.
CLIENT STORIES
Trusted on the toughest climbs.
"My company is an emerging franchise brand looking to enter the growth phase. There is a distinct difference between crawling, walking and running as a company — and we were looking to get to the running phase faster. The issue was that I lacked the experience getting there at hump and I was looking to not learn any painful (or expensive) lessons. I have been burned by consultants before as many are out of the loop, or self righteous. I was extremely fortunate to be introduced to David as he is the direct opposite of those things. David rolls up his sleeves and dives into not only the nuts and bolts of the business — but he makes a purposeful effort to understand the spirit and soul of what makes your business tick. That is so important. David is a gritty, hungry, rock star performer at his core. It is refreshing to interact with someone who is built like this and to share our common interest in applying intensity, urgency and care to what we do on a day-to-day basis."
John Evans
CEO – Everline Coatings and Services
"Finding Dave has been like finding a diamond in a pot of coal. He is everything I have been looking for in a business coach. His proven track record in a variety of successful businesses allows him to provide sound, experience-based advice and feedback to help me make better strategic decisions. And I am not talking about fluffy, feel-good stuff, but very powerful and actionable items.
He is also just easy to connect with which always makes our conversations a pleasure. For others in small to medium sized companies like mine (The Junkluggers), Dave offers a very strong and unique value proposition. Highly recommend!"
Josh Cohen
Founder/CEO – The Junkluggers and Remix Market
"David has a passion for scaling and growth. He loves to get into the business and shake things up, looking for opportunities to bring efficiency or change up the status quo and deliver results. He helped us solve a scalability issue on the franchise administration side of our business as we sought growth and yet had people constraints. Previously we worked together in advancing a mission-based business platform through C12, with Dave leading our franchise development. Dave is a bull-dog, passionate about people, willing to walk with someone and invest for their change, he’ll risk being bold and is a creative leader who appreciates getting the big picture and dialing down to operational pain points equally. Deep faith, great breadth of business and a passion to help others achieve more drives him in whatever he does."
Mike Sharrow
CEO – The C12 Group
"We’ve been working with David for a year, as of this writing. What a difference he has made for us! His ‘official’ function is our Fractional CMO. But, he offers so much more. From the wise counsel to me and other leaders on our team. To the encouraging push to accomplish more than we thought we could. He is very focused and goal oriented. He hits his goals and helps us hit ours.
We’re very grateful to have him as part of our team and look forward to a long run together and increased responsibilities. I have 100% confidence he will continue to perform with excellence as he tackles new projects for us."
Mike Kelly
Founder/CEO – Kelly Window and Door
"David Gullotti is the franchise scaling expert that every franchise system needs. In a matter of months he implemented wildly impactful tools for our company, coached our executive team in mindset and gave us the guidance we needed to get to the next level. During our time, David expanded his team which made his services even more transformative for his clients. And with all of this, he is also easy to work with, full of integrity and made the process fun! If someone is considering working with David and Emmerscale… the answer is yes you should work with him!!!"
Megan Reilly
Owner/COO – Tippi Toes
"David and Emmerscale have been true game changers for us at Gameday Men’s Health. Seemingly overnight we became the fastest growing franchise in the U.S. They helped develop an extensive software support board, which has streamlined franchise support. He also assisted in recruiting key team members, and provided countless coaching sessions with me for all the ‘between the ears’ noise that accompanies Founders who are scaling. Get with him and his team on the way up!"
Evan Miller, PhD
Founder – Gameday Men’s Health
"Meeting David was like hitting the jackpot! I was introduced to David from a friend. I’ve been thanking him ever since.
His proven success allows him to provide experience and amazing feedback to the GYMGUYZ brand. I value everything he has to say. I would recommend David to anyone looking for advice and helping develop a strong foundation."
Josh York
Founder/CEO – GYMGUYZ
"Fellow business owners! I wanted to share my experiences to date with Mr. David Gullotti. David is urgent yet compassionate, intelligent and has strong emotional intelligence.
David also has a strong balance of sales and operations and has strong core values. If it’s needing someone to listen all the way to integrating changes David is experienced and has a wide reach of skills to help all sizes of businesses.
I highly recommend David for your business and you can reach out to me any time to connect great people."
Mike Bahun
Founder/CEO – Fundraising University
"If you are considering engaging EmmerScale to increase your enterprises’ positive impact on the world, I would be glad to speak with you directly about my experience. I almost didn’t say ‘yes’ to this, and that would’ve been a loss for me, my family, and my town. I’ve had a vision of a company 200X what element7concrete currently is — call that Oz — for more than 8 years. I now finally have a clear ‘Yellow Brick Road’ to follow after a few months with Biz Build Coach. I don’t think I could’ve gotten there in 5 more years without them.
Cory Hanneman
Founder/CEO – Element 7 Concrete
"It takes a fair amount of personal and professional organization to start and run a successful start-up. I came to know David as a coach at Yale and he was a catalyst in helping me step outside of my comfort zone (coaching and sports) and into entrepreneurial business. His understanding of the personal challenges that confront first-time entrepreneurs (and in life), marketing, sales, and brand management in the early stages of building a company were bedrock as I overcame both personal and professional hurdles to grow over time."
Ryan Sparks
Founder/CEO – Sparks Consulting, LLC
HOW IT WORKS
Three steps to a clear climb.
Every engagement starts by understanding where you are, then builds from there.
Take the free business operations assessment
Score your business across [15] areas of people, process, and platforms, then talk it through with our team.
Get your Horizon Map™
See where your business sits on the S.C.A.L.E.™ path and which gaps to conquer first. It's yours to keep, whether we work together or not.
Climb with your team
Fractional execution experts embed alongside your people and fill the gaps, without the need for a full-time hire, for the time you need us.
OUR APPROACH
Everyone climbs. Few S.C.A.L.E.™
Behind every engagement is the path we use to move your business from struggle to execution.
Find what's holding you back
Define where you're going
Sync people, process & platforms
Maximize what already works
Act with consistency
THE EMMERSCALE MODEL
You proved the model. Now make it repeatable.
Most growing companies patch together help. EmmerScale brings fractional strategy and execution together as one coordinated team that embeds with yours and moves with you as the terrain changes.
STAYING AT THE CEILING
Growth waits on you.
- Growth stalls at the limit of your own time and energy.
- Critical seats sit empty or get filled too late.
- Gaps go unseen, costing time and revenue.
- Good people burn out, or leave for companies with clearer roles.
- Value stays locked inside one person.
AFTER THE CLIMB
Your business scales.
FAQ
Frequently Asked Questions About Fractional Services
What are fractional services?
Fractional services give a growing business senior expertise and hands-on execution on a part-time or project basis. Instead of hiring full-time for every gap, you bring in experienced specialists in operations, revenue operations, marketing, HR, and recruiting for the hours and stage your business needs.
How are fractional services different from hiring full-time?
A full-time hire adds salary, benefits, and a months-long search before you see results. Fractional support brings the same senior experience sooner, scales up or down as you grow, and lets you cover several functions without adding headcount.
How is EmmerScale different from a business consultant?
Consultants typically deliver a plan and leave. EmmerScale provides the strategy and the execution: our leaders and specialists embed with your team, own outcomes alongside you, and do the work until the new structure runs without you carrying it.
What services does EmmerScale provide?
EmmerScale provides fractional services across people, process, and platforms: business operations, fractional integrator support, sales and rev operations, marketing/CMO, recruiting and HR/People Systems, SOP and LMS development, project management builds in Monday.com and Asana, PE Franchise Integrations. Start with one area or combine several into one coordinated team.
Who does EmmerScale work with?
EmmerScale works with founder-led businesses and emerging franchisors that have proven their model and are growing faster than their operations can handle. Clients include EverLine Coatings, Evive Brands, Game Day Men's Health and more.
Can fractional services help an emerging franchisor?
Yes. EmmerScale helps franchise brands build the support structure, SOPs, training, systems, and key hires that let a brand scale unit by unit and build value to your brand. Founder David Gullotti brings more than 30 years in executive leadership, business ownership, and franchising.
How do I know if my business is ready for fractional support?
If every decision still runs through you, key seats sit empty, or your systems don't give you numbers you trust, you're likely ready. Our free business operating assessment (The SARA) scores your business across [15] areas of people, process, and platforms so you can see where to start.
What is the S.C.A.L.E.™ Readiness Assessment (SARA) and Horizon Map™?
The free S.C.A.L.E.™ Readiness Assessment is a free business operations assessment that scores your business across [15] areas of people, process, and platforms. You review the results with our team and receive a Horizon Map™, a clear read on where growth is stalling and which gaps to tackle first. It's yours to keep, whether we work together or not.
How much do fractional services cost?
Engagements are scoped to the hours and functions you need, with hourly per diem rates available for some services and projects. After your assessment, we’ll recommend a scope that fits your goals, team capacity, and budget.
How do I get started?
Take the free business operations assessment (SARA) that comes with a complimentary Summit Strategy Session with EmmerScale. Either way, you'll talk through where your business stands and leave with a clear read on what to fix first.

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